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Karl Lagerfeld Launches Store & Emoji App

Karl Lagerfeld opens his own merchandise store on London's Regent street this week and an emoji app featuring Karl's emoji's and hip social vocabulary in symbols. The world has gone Karl Lagerfeld gaga, with his muse Cara Delevingne leading the way.

karl lagerfeld

karl lagerfeld

Selfie ipad devices are part of the changing room store experience, merging the designer's love for this social phenomenon. Customers will be able to take a changing room ‘selfie’ as they try on clothes, apply a variety of filters and then share the picture on Facebook and Twitter or via email. The visual merchandising throughout the store are also fitted with mini iPads, allowing customers to browse through the full collection online, merging the virtual and in store experience.

Pier Paolo Righi, CEO of Karl Lagerfeld, comments: 'I am thrilled to announce the opening of our flagship store at this landmark location to showcase the world of Karl Lagerfeld. Opening on Regent Street provides us with an exceptional opportunity to position our brand in this important market. London is one of the world’s leading cities when it comes to retail and this location offers a unique brand mix. Our London presence will be a fantastic representation of our brand’s aesthetic, and it showcases our cool, accessible-luxe collections in a cutting-edge environment.'

karl lagerfeldcara delevingne karl lagerfeld

Karl Lagerfeld fans can buy into Karl dolls, keyrings and other merchandise.

karl lagerfeld emoji app

KARIZMA Headquarters loves the Karl Lagerfeld emoji app.

karl dollskarl dolls

Karl Lagerfeld dolls in store with the love of his life, his white persian cat.

 

By Nikita Karizma

 

 

 

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NIKITA KARIZMA